RGB, CMYK, and PANTONE: What does it all mean and why do I care?
August 8, 2022

In the most basic terms, RGB and CMYK are modes of mixing color used by graphic designers in creating product art. And you care because you want your product to look the way you designed it.

RGB (Red, Green, Blue) is used for digital graphics, it should not be used in printing. RGB is the optical color, that is, the color seen on the computer screen or mobile phone screen. Its color scale is 0-255, and because RGB is color light, the superposition of colors is getting more and more bright. When the three RGB color values are all 255, it will become white, in contrast when the three RGB color values are 0, it will become black.

Printing presses are typically set up for CMYK (Cyan, Magenta, Yellow and blacK) this is called process printing. CMYK is a color composed of colorants, its scale is 0-100, and the color overlay is darker and darker. In addition, CMYK has a standard color card for color matching, thus when printing multiple runs over time, the color should stay consistent. Think back to your days of finger painting and you wanted to paint the leaves of a tree green, to do that, your younger self mixed yellow and blue fingerpaints to create your green tree masterpiece. In CMYK, you would set the press at 100%C+0%M+100%Y+0%K, which is green on the color card, while pure black is always 0%C + 0%M + 0%Y + 100%K. This is the standard.

Since the color formation principles of RGB and CMYK are completely different, when art files used for printing are not converted into CMYK, printing from one run to another will have color deviations. Therefore, when making print files or processing photo files into print materials, be sure to always convert to CMYK.

As for PMS (Pantone Matching System), this is a proprietary color system.  Each color is created using a combination of different pigments to achieve the desired PMS color. For printing purposes, Pantone colors can be converted into CMYK. But because Pantone colors provide no variation from one printing run to another, when it is necessary for 100% consistency from one production run to another you may choose to use Pantone colors, this is called spot printing. It is not uncommon for a print job to be CMYK plus Pantone when one component of the art is color imperative. Perhaps you have an expansion pack that the back of the cards or a logo must match over numerous titles, you may choose Pantone to achieve that consistency.  Choosing whether to use Pantone in your printing becomes a balance of cost and importance from a creative perspective on a project.

Printing with Pantone colors is more expensive than printing in full CMYK.  Without going too far into an explanation on printing, the main reason behind the increase in cost is due to set up and clean up. Every color used needs a press plate, CMYK means 4 plates, and any additional colors each need their own plate. And on the back end, the ink wells used in the printing press need to be cleaned after a printing job, so again every color needed is an ink well that needs cleaning. You can see where the costs for each Pantone color begin to add up in the overall cost of a project.

This explanation is very basic and people well versed with the printing process would probably expand on each color mode quite a bit as well as the mechanics of the printing press itself. If you take one thing away from this layman’s explanation, take away the fact that in this digital age, RGB is a very common color mode for graphic artists, but it is just that – digital. It is not meant for printing presses, so ALWAYS convert your artwork to CMYK or CMYK plus Pantone.

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