We can provide you with a manufacturing cost estimate based on the details you have on your product. But remember the old garbage in / garbage out adage. Our best ability to be able to provide you with an accurate manufacturing cost estimate is heavily influenced by the details you are able to provide us with about your project. This includes details on all of the components of your project, the time frame when you need to have completed inventory on hand, your planned production volumes, etc. Don’t worry if you don’t have everything finalized just yet- we can help you decide what materials to use, how components can best be assembled into the retail packaging, and even what style of packaging may be most appropriate for maximizing sales opportunities with retailers.

Our project management process, our manufacturing experience, and our attention to detail. We have been producing products in China for many years, and our team of project managers is very experienced with all types of manufacturing. Plastic molding and printing are a specialty of ours. We are very detail oriented with such issues as component specifications, production scheduling (understanding your timeframe requirements), and quality requirements. We’ve found that this attention to detail well in advance of product manufacturing is one of the best ways to avoid misunderstandings, problems, and delays.

We have offices in Springfield, Massachusetts and Chai Wan, Hong Kong.

Our standard terms are based on:

• Payment in advance for preproduction setup (molds, printing plates, die cut tooling, etc.)
• A deposit paid on commencement of manufacturing, with the balance due at the time of approval of final production samples.

Mainland China. This is where the majority of manufacturing for the Toy & Game Industry is conducted.

• Cash (briefcases or brown paper bags handed off at night in parking garages preferred)
• Wire transfer
• ACH (direct) deposit
• Personal or business checks
• Approved credit based on a completed /approved credit application.
• Firstborn children and healthy organs are approved forms of payment on a case by case basis.

We are able to ship to warehouses and fulfillment centers worldwide. We do not ship to residential addresses due to potential local restrictions on trucks.  

The quoted production cost you receive from us includes a single delivery of the product to the ocean terminal. If you need product split into several shipments we can accommodate, letting us know during the quoting process is best. Additional delivery charges may apply for additional shipments.

Remember the age-old of marketing: Product, Price, Place, and Promotion. Know whom your target market for the game is, how to reach them, what they are willing to pay, and who the competition is for your customers attention.

Once you’ve done your homework, you’ve developed your business plan, it’s now time to figure out what the physical product should be. That’s were we can be of service to you. Our project managers can work with you to determine what components are most appropriate for your product. We can help with the packaging. We can even provide graphic design services. Once the details of the physical product are decided upon, we can provide you with a manufacturing proposal. This proposal will identify such issues as the cost to manufacture the product, preproduction set up costs, the detailed specifications of all components, how they will be assembled, and how they will be packed for shipping purposes. We can even estimate the cost for product safety testing and overseas freight forwarding if needed. Our project managers can walk you through the whole process.

It all boils down to talking to one of our project managers about the components in your product- we’ll try to match the production quantity that is most economically viable for our factory with your production needs and appropriate level of investment.

It’s pretty straightforward, involving the calculations of materials costs (this explains why it’s closely tied to your detailed product specifications), estimation of machine utilization time, and manufacturing and assembly labor.

Such issues as production quantity and timeframe play a role as well. Your planned production quantity is important because up to a point as the production quantity increases, the cost per unit effectively drops as well. Numerous factors come into play here but the principal is that setup costs, machine utilization, assembly labor, etc. are all amortized across a larger production volume, thereby reducing the cost per unit of those expenses.

It depends. There are several factors to consider such as age grading, where the product will be sold, etc.; and my gosh, it’s real dry stuff! Standards and regulation differ between countries and your product should be reviewed/tested through a certified 3rd party lab to ensure compliance. We can help guide you in the right direction though; we is smart.

The factories in China that we work with are based on very strong, long term relationships. We are always careful to protect our client’s intellectual property by ensuring that the factory personnel we work with will not violate the trust we place on them to not allow IP to be used for any production of products other than the product we produce for you.

Also, in an effort to stem the tide of counterfeit products, the Chinese government has put procedures in place that require factories to show proof of authorization to produce products with licensed properties before they are allowed to be exported out of the country.

Depending who you’re selling your products to (mass market, independent stores, online retailers, etc.), product liability insurance may be required. It’s a very good idea to have this insurance, but it can be expensive. But, the stakes increase depending upon the type of product you are bringing to market, and the age grading of your product.

The very last thing you want to be faced with is a product liability lawsuit, as the financial risk to your business or your personal assets can be enormous. Talk to an insurance professional about this- it will be time well spent.

This is a really important area where proper research and advice is critically important. You should definitely get good legal advice from a lawyer. Any cost you’ll incur in this area will be money very well spent. It’s all about liability, protection of personal assets, tax issues, and meeting legal requirements. Laws vary from among states, provinces, and countries.

Ah, the magic question! Let us count the ways:

• Set up a booth at an industry trade show
• Advertise in industry magazines and online buyer resources
• Engage in direct mail campaigns to targeted retailers
• Send samples to key buyers and then diligently follow up
• Pound the pavement getting independent retail stores to agree to carry your product
• Sell your product to retail product distributors who have existing relationships with retail chains and independent stores
• Establish a relationship with independent sales reps who are making sales calls to independent stores, retail chains, catalog retailers, etc.
• Offer your product online initially, thereby creating a buzz over time

A REALLY important question! There’s no magic formula- with a little research you’ll quickly see that retail prices are all over the map. There are many factors, however, that go into the pricing strategy.

Games for younger children tend to be lower in price. These products are typically found in Mass Market retailers, where price sensitivity is much higher.

Those with a large amount of intellectual property and/or components (Strategy, RPGs, CCGs, etc.) tend to be higher in price, as the value of the intellectual property and the physical components are higher.

The laws of a free market system are alive and well in the game industry, and the suggested retail price that you choose for your product is ultimately heavily influenced by your competition. Take a look at the retail prices that other companies charge for similar products, and you’ll get a good idea of where your pricing should be in order to be competitive.

One last word of caution here- if you set a retail price for your product that is on the high side, you can always reduce the price in the future if the product isn’t flying off retail shelves. If you set your retail price too low, however, you’ll have much more difficulty trying to increase your price when you realize your profitability isn’t where it needs to be.

The short answer is “it depends”. The longer answer is that your sales efforts (independent sales reps, product distributors, or your own website selling directly to consumers) should be a function of matching the type of product your created with the retail channels you want to pursue (independent stores, mass market chains, web sales, etc.).

If your product is marketed to consumers who are usually buying similar products at specialty toy or hobby retailers, then your sales may be most effective if you sell through independent reps or product distributors who are focused on selling to independent retailers. If you have developed a product that is more typically found in mass market stores, then you will most definitely be best served if you can find a sales rep who has an existing relationship with mass market retailer buyers.